About the Brand


We cater to athletes who are serious about pushing their limits, training hard, and performing at their peak ability.

As fellow enthusiasts of dedication and hard work, we understand the importance of having the right gear to support your passion. That's why we're excited to introduce you to our brand, based in Boise, Idaho, founded by a military veteran who knows the value of commitment and excellent equipment.

At Regulus, we offer an alternative option to mainstream sports brands. Whether you're hitting the gym, dominating the field, or conquering the trails, we've got you covered with our premium sportswear and equipment.

Our name, Regulus, originates from the brightest star in the constellation Leo, known as "The Heart of the Lion." This symbolism embodies what it means to be a Regulus athlete – to have the heart of a lion, to be bold, fearless, and relentless in the pursuit of greatness. We believe that every athlete that has the will to put in the work has potential, and it's our honor to support them in their mission.

We are proudly

  • Unapologetic Independence

    Our athletes are not defined by political correctness
    or virtue signaling but by their skill, dedication,
    and their unapologetic expression.

  • Lightweight

    We understand the importance of unrestricted
    movement. The lightweight and breathable design
    of our performance gear allows you to move freely,
    giving you the confidence to tackle any challenge
    that comes your way.

  • All Day Comfort

    We seamlessly combine fashion with function,
    offering a stylish range of leisure wear that transitions
    effortlessly from the gym to the streets.

We invite you to explore our range of products

Experience the difference firsthand. From performance-enhancing activewear to durable equipment designed to withstand your toughest moments, we've got everything you need to take your game to the next level.

Thank you for choosing Regulus Sports as your trusted partner in your athletic misson. We're excited to embark on this adventure together and can't wait to see our athletes achieve their goals and beyond.

Stay fearless. Stay relentless. Together, we are The Heart of Sport.