About the Brand

INCEPTION AND IDEOLOGY.
We cater to athletes who are serious about pushing their limits, training hard, and performing at their peak ability.
As fellow enthusiasts of dedication and hard work, we understand the importance of having the right gear to support your passion. That's why we're excited to introduce you to our brand, based in Boise, Idaho, founded by a military veteran who knows the value of commitment and excellent equipment.
At Regulus Sports, we offer an alternative option to mainstream sports brands. Whether you're hitting the gym, dominating the field, or conquering the track and trails, we've got you covered with our premium sportswear and equipment.
Our name, Regulus, originates from the brightest star in the constellation Leo, known as "The Heart of the Lion." This symbolism embodies what it means to be a Regulus athlete – to have the heart of a lion, to be bold, fearless, and relentless in the pursuit of greatness. We believe that every athlete that has the will to put in the work has potential, and it's our honor to support them in their mission.
We invite you to explore our range of products
Experience the difference firsthand. From performance-enhancing activewear to durable equipment designed to withstand your toughest moments, we've got everything you need to take your game to the next level.
Thank you for choosing Regulus Sports as your trusted partner in your athletic misson. We're excited to embark on this adventure together and can't wait to see our athletes achieve their goals and beyond.
Stay fearless. Stay relentless. Together, we are The Heart of Sport.

OUR STORY BEGINS
with a group of athletes, designers, and dreamers who grew tired of being pigeonholed into predefined molds. They yearned for sports apparel and gear that didn't just echo the norms, but roared with a distinctive voice of its own. And so, Regulus was born - not just as a brand, but as a manifesto for those who refuse to blend in.

at the heart of regulus
lies the belief that every athlete is a canvas of potential. Our products aren't just designed; they're crafted to embolden your athletic journey. We collaborate with visionary designers, athletes, and influencers from around the globe, fusing performance with art to create pieces that inspire greatness in movement.